Bakuchiol is having a moment. Scroll through skincare feeds or wander the beauty aisles, and this plant extract appears everywhere, from serums to cleansers to barrier creams. Marketing departments have embraced it with open arms, christening it ‘plant-based retinol’, ‘retinol’s vegan sister’, and even ‘green next generation retinol’. These phrases may sound appealing, but they share one significant problem. They …